E newsletters: an underrated tool of e-marketing in Egypt
E newsletters: an underrated tool of e-marketing in Egypt
You know what makes a great e-marketing in Egypt tool? A tool that is cheap, your customers look forward to it, acts as a remainder of you and your products or services and supports your website’s search engine ranking. If only such a tool could exist today. Well it actually does, and it is called e-newsletters. Unfortunately it is seldom used in e-marketing in Egypt.
Newsletters are your best friends.
What is so great about newsletters anyway?
You mean besides what we mentioned above? Let’s see, businesses that regularly send e newsletters typically have higher customer retention rates, better name recognition and gain a competitive advantage over business that do not.
If it is so great why don’t small businesses use it for e-marketing in Egypt?
Maybe they lack the necessary copy writing staff, maybe they just don’t have the time to commit to such a task and maybe they think that maintaining a regular newsletter is just too big of a task for them. Hopefully you will not think like them if you want to succeed in e-marketing in Egypt.
Can you give me any tips about using e newsletters?
Sure we can! Here are some tips you could use:
- If you are not comfortable writing your own articles, try using free syndicated articles from other sources, or better yet hire a good copy writer.
- Include a regular section in your newsletters that highlights your company’s value and showcases what you think is special about your business.
- Create a newsletter archive on your site. Add each newsletter issue to it and index it in a way that makes reading and searching easy for your visitors.
- Do not use your e newsletter as a means to pitch sales. Focus on providing readers with useful information that reinforces a positive image of your company and helps establish you as an expert in your field or industry.
- And finally, be consistent in your writing and distribution of each issue.
What do I do after all of this?
Be sure to review the results of your newsletter campaign in the stats tracking section of your lists services. And take note of the popular and unpopular topics. Use that information to improve the quality of your newsletters in the future.
Now that your questions are hopefully answered, go out there and make a stunning newsletter campaign. If you want to learn more about e-marketing in Egypt, drop by at www.doubleurincome.org
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