Archive for February, 2010
6 Turn offs in Web Marketing in Egypt
Due to the wide spread of information where you can get all the information you need with a click of the mouse, customers can see through the tricks and sleazy ways used to push them into doing something they do not want. Here are six of the major turn offs you need to avoid when it comes to web marketing in Egypt.
Avoid at all costs!
Web Marketing in Egypt Turn off No. 1: Forcing Immediate Registration:
Asking for your new customer to register on your website is a reasonable request. However, in proper online marketing, you ask for the new customer’s registration after you have grabbed his attention and got him interested in your website. Conditioning your services to an immediate registration is a huge turn off when it comes to web marketing in Egypt. Using this attitude gets your website black listed by its visitors. This is the last thing you need when you are online marketing in Egypt.
Web Marketing in Egypt Turn off No. 2: The unsearchable Website:
You need your website to be user friendly. If your website is accurate and successfully meets its visitors’ needs and expectations they are most likely to visit it again. You need your website to be easy to deal with. If your website is big and has many levels; you need to support it with a search function to help your visitors get to what they are looking in for. Not easily finding what you are looking for on a website is a turn off when it comes to online marketing in Egypt.
Web Marketing in Egypt Turn off No. 3: Limiting Contact to E-mail:
Remember why you got your business a website online? It was to market your services and products online. So if you are to make any business through your website, you need to provide your prospective customers with flexible and various means to contact you. Do not limit your channels of communication to e-mails only. E-mails are the most efficient and the easiest to keep track of, however, you need to provide your visitors with the option to reach you through the channel that suits them best, especially when you are web marketing in Egypt.
Web Marketing in Egypt Turn off No. 4: Lack of Feeds and E-mail Lists:
You need your website visitors to remember you, to achieve this you need to stay on their mind. When you are web marketing in Egypt make sure that the information you are providing are easy to get; and is delivered easily by feeds and regular newsletters to keep your visitors in touch with the latest of your news.
Web Marketing in Egypt Turn off No. 5: No E-mail Addresses as Usernames:
Your website visitors log on tons of websites each day, if they are having a username for each one of them, in most likelihood they will not remember their username for your website. Moreover, an e-mail address is unique, so your website visitors would not find themselves stuck at finding a username that is not previously taken. When you are web marketing in Egypt; make sure that your subscribers can use their e-mail addresses as usernames.
Web Marketing in Egypt Turn off No. 6: E-mails without Signatures:
For any Egyptian customer to give any creditability to what they are reading or seeing; they need to know who they are getting this information from. So let your website visitors get to know who is talking to them, by placing a full signature to your e-mails, newsletters, and articles. A full signature with a name, a title, a position, with an e-mail and phone number contact is essential when you are web marketing in Egypt.
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Either you have an online based business or considering starting marketing for your business online, you need to have an editorial calendar to map your way through online marketing in Egypt over any given period of time. You need to keep your website engaging, interactive, and responsive to your achievements and to the customers’ expectations. At the same time you need your online marketing in Egypt to finally achieve the goals you had set. Here are some pointers that would keep you on track when it comes to online marketing in Egypt.
A Calender is your friend, use it.
Tip 1: When Online Marketing in Egypt, Map Your Newsletters:
Get your calendar for the year, and start by setting your targets for marketing in Egypt all over the year. Then highlight the events of the year, like the summer vacation, the conventions and conferences related to your business; in other words highlight the events that represent the best interest to your business. This way you will have a very good perception of how you will manage the content of your website, newsletters, blogs, and other different types of media for online marketing in Egypt; all year long. In addition to knowing in advance which events you need to keep your online marketing in Egypt up to date with over the year, preparing yourself for what is coming up in advance gives you the time to get it done right; especially, when it gets to online marketing in Egypt.
Tip 2: When Online Marketing in Egypt, Survey Your Audience Regularly:
You need to stay in touch with your audience as they are the key factor for your content when it comes to online marketing in general and in online marketing in Egypt more specifically. Egyptians by nature are not big fans of reading. So if you are depending on written content for your online marketing in Egypt, you need to regularly survey your audience to know what is catching their attention lately. Then you alter the content of your online marketing content to accommodate the results of your audience’s surveys. Surveying your audience regularly directs your online marketing media to the shortest way to reach your targeted customers when it comes to online marketing in Egypt.
Tip 3: When Online Marketing in Egypt, Keep a Tickler File:
It is always a good idea to have an emergency backup content. Sooner or later you will hit a road block when you are staring in a blank page, not knowing what to write about. When you find yourself staring in a blank page for hours; open your tickler file where you have saved any articles or documents that you find interesting to your prospective customers. Scrolling into this file, you will certainly end up coming across an idea along with the necessary material that fits with the objective of your strategy for online marketing in Egypt. Look at it as the penny for the rainy day. So next time you run across any document or piece of information that caught your attention save it in your tickler file.
Tip 4: When Online Marketing in Egypt, Archive your newsletter articles:
You should consider your newsletters as a record of your achievements and have them archived and saved; and also available for any new subscribers. It will give a record of your business progression as your regular newsletters mark your achievements over time because their subjects are always related to the latest news around the time it was issued. So use your newsletters to boost your online marketing in Egypt.
Tip 5: When Online Marketing in Egypt, a Picture helps tell the Story:
Once again, you need to make a mental note that Egyptians are not big fans of reading, so you need to make your online marketing in Egypt more visually appealing and interactive. Use the aid of videos, graphics, structures, and pictures to attract your audience and urge them into reading what you have to say. Using visual aids will definitely support your efforts in online marketing in Egypt.
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A regular newsletter from your business to your subscribers is one of the most efficient methods for online marketing in Egypt. However, online business owners tend to oversee the importance of these newsletters; mostly because they do not know how to formulate an engaging newsletter.
In this article we are sharing a few ideas and guidelines to help you formulate a successful and engaging newsletter when you are online marketing in Egypt.
Brainstorm Ideas often.
Ideas for Engaging Newsletter When Online Marketing in Egypt:
If you are formulating your plan for online marketing in Egypt and you find yourself stuck on where you should start, or what subjects to write on; here are some ideas that could be good subjects for your newsletters when online marketing in Egypt.
- For Online Marketing in Egypt: Utilize customers‘ Success Stories and Testimonials:
You do not need to be a writer to come up with an engaging news letter; one of the best newsletters ideas that hit great success is sharing the success stories and testimonials with your subscribers and targeted customers. Not only you are marketing your good image and success with your prospective customers as a method to back up the service quality you are promising; but you are also helping your customers imagine their own success stories by inspiring them. This idea is easy to write, and is proven to get you positive results when it comes to online marketing in Egypt.
- For Online Marketing in Egypt: Q & A with Colleagues, authors, and other industry experts:
Also a very good topic for your upcoming newsletters when you are online marketing in Egypt is to use answers. If you have the answers for the questions that are on your prospective costumers’ mind and you share these answers with them through your newsletters when you are online marketing in Egypt; in most likelihood your newsletters would be a huge success. You can use your relations to interview a colleague or a business community figure that you know personally and share this interview with your customers after taking the source’s permission. This approach gives you a point hitting newsletters and the chance to deepen your relations with the members of your network while you are marketing in Egypt.
- For Online Marketing in Egypt: Existing Material from your Website and Other Sources.
You can become a linking point between your customers and the information that could prove useful and engaging to them. If you have the material either from your own research or from other sources that could be helpful or of use to your customers; you can share these information with them in your newsletter. If you successfully chose the right information to grab the attention of your prospective customers, you will succeed in creating an engaging newsletter for your online marketing in Egypt.
- For Online Marketing in Egypt: Your Websites Frequently Asked Questions Page:
Another source of ideas for your newsletters is using your website’s FAQ page. You can check the most frequently asked questions, and see which question got the highest number of visitors. If your FAQ page has a rating system for the answers; you can check which question’s answer got the highest rating and use this answer in your upcoming newsletter. Not only did you end up with a great idea for your newsletter; but also you can use the idea to direct your subscribers to your FAQ and spread the word. So this idea doubles your benefits when it comes to online marketing in Egypt.
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A regular newsletter to your online subscribers can prove to be the best strategy for your business when you start marketing in Egypt. Your customers in Egypt are busy, overwhelmed, and stressed out from their daily lives. Your chance of successful marketing in Egypt could be in your ability to deliver your message and get known through the three minutes taken to read a newsletter in your prospective customer inbox.
When e-mail marketing in Egypt; here are three main points that could get you miracles when you are online marketing in Egypt.
Use email marketing to your advantage
E-mail Marketing in Egypt 1: New Sign ups; Move Beyond Simple Welcome:
Marketing in Egypt is all about not only knowing your customers expectations and meeting them; but to “EXCEED” them. Therefore, when you are e-mail marketing in Egypt; you need to focus on assuring that your message moves the business courtship forward and expectations for:
- The quality and type of the content you will be sending.
- The frequency of your e-mail communications.
- The name that will appear as the sender when your e-mail arrives in subscribers’ inboxes.
Make sure that your customers know what they are looking at and what they should expect from your side. At the same time, to have successful e-mail marketing in Egypt, remember that it is also your responsibility to keep your promises.
Successful e-mail marketing in Egypt is also to give your subscribers what they are looking for without having to look it up for themselves. This could be by simply; forwarding your new subscribers the latest copy of your newsletter; and adding a “View Our Archive” link in your welcome e-mail. This way, you are providing your subscribes with all the tools to get to know you, your service and or product.
E-mail Marketing in Egypt 2: Auto-Responders; when Hello is not Enough:
When you are e-mail marketing in Egypt, you need to use all your tools to get the maximum advantage. One of the most useful tools is Auto-Responders. An auto-responder sends out a series of follow-up e-mails that bring new subscribers up to the same level of knowledge as your regular readers. A successful auto-responder when e-mail marketing in Egypt; needs to have a short, engaging, digestible chunk of information with its own call to action.
You need to pull your subscribers into being an active element in your business; simply by calling them to “interact”. Use the auto-responders to deepen your contacts’ understanding of your business and to voice clear calls to action that reinforce your connection; when you are e-mail marketing in Egypt.
E-mail Marketing in Egypt 3: Opts-Outs: We Can Still Be Friends:
All of us Egyptians handle rejection negatively. However, when you are e-mail marketing in Egypt; you need to know how to accept rejection and turn it to a point on your side. It is only natural that when you are online marketing in Egypt, you will have some opts-outs who would like to unsubscribe. Do not panic, it is only part of the cycle. Look at opts-outs as an opportunity to learn more about what your customers expect when you are e-mail marketing in Egypt.
As we said previously; Egyptians are not so well in accepting rejection. Therefore, if you proved yourself to be more understanding to rejection and open for it; you are pleasantly surprising your un-subscribers leaving a positive last impression on them; which someday could be the reason why they turn back and get back on your website. To do so; you need to first: Handle un-subscribers with as much attention and respect as you give subscribers in the welcome process. Then you let them go gracefully with these three steps:
- Making it Easy for People to Unsubscribe: Place a working unsubscribe link or button prominently in every e-mail communication you send out.
- Create a Friendly Unsubscribe Note: send this person a confirmation message that it has been done, and maintain the same upbeat tone as your other e-mail communications.
- Learn From Comments Left by Un-subscribers: Your unsubscribe confirmation note should also offer a chance for the customer to provide any feedback about why she has chosen to go
When you are E-mail marketing in Egypt; you need to focus on sending off a friendly gesture through your e-mails. You need to focus on how you react to your online subscribers and how you can communicate your quality and service level through words on a screen.
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Your Advertisements, How Long Does it Need to Work
“Immediate results” is an illusion. Advertising does not promise you immediate results you could see, but it promises you to make you “There” for your targeted customers. However, depending on your product, your share vs. your competitors’ share of voice, your impact, and the media vehicle you are using you can estimate how long you have to wait to see the results.
Be patient and you will hit your targets
Here four main factors that could help you estimate how long it is going to take you to get known:
Your Product’s Purchase Cycle:
Know your product and know its customer. When will your customer be ready to purchase a product as yours, and how long it would take him before he considers re-buying? These are important questions to answer because your target is to be ready with your product at the time the product is at the prime of its purchase cycle.
In other words, you need to advertise your product before the prospective customer starts considering purchasing. Some would think, “I want to reach today’s customer; and tomorrow I will target tomorrow’s customer.” What you need is to win on the long-term not the short-term; as in the long term lies the long-term profits.
Your Voice’s Share:
What percentage of all the advertising done in your product or service category is yours? This is an important question that tells you, how long it is going to take your to see results. You need to know your competitors and your level among them.
Most certainly, if you have the majority of it, then you will sell the most. Also, if you are competing with a heavy competitor in most likelihood your advertisment will take so much longer to be recognized (if ever that is).
Want quicker results? The first thing to do is to chose your competitors, it is certainly much wiser to compete with those who have “Voice Share” similar to yours to make sure that you survive and that you win. Secondly, work on increasing your voice share and that will save you time.
Your Impact quotient:
Remember, you are not the only one out there in the market. You are competing with others who are selling the same product you sell. Therefore, you need to focus on your impact, make sure that you leave an impression that, first of all is in your favor; secondly, long lasting. You want to set an impact that pushes you forward and that lasts longer.
How persuasive is your message? Compare your message with those of your competitors. Is it giving the right impression? Is it in your favor? How long would it last? The more persuasive, the more positive your impression is, and the longer it lasts; the faster the results.
Your Media Delivering Vehicle:
Choosing the media delivering vehicle that suits your product the best is like fitting a shoe to an outfit. It easier completes it, or just spoils the whole outfit. Scientifically visual memory is fragile and malleable, but auditory memory is involuntary and long-term.
Make this fact lead your way when it comes to choosing your media delivering vehicle. For products with longer purchase cycles use auditory media, and for products with shorter purchase cycles should use visual media.
Was this information of any help for you? Please, let us know by leaving a comment below.
advertising in egypt