Get to Know Your Competition before Marketing in the Middle East

It is extremely important to know your competition before you start marketing in the Middle East. Unless you know who you are competing against in the market, you will not have the necessary information to devise a successful marketing plan for your business in the Middle East. In this article, we are providing you with the steps you need to know your competition before marketing in the Middle East.

Gathering information is the first step towards success.

1. Before Marketing in the Middle East: Know Who Your Competitors Are:

Before you start marketing in the Middle East, you need to know who all your competitors are, not just the obvious ones, but the ones flying under the radar as well. There are the obvious competitors that are competing on the same product/service your business is offering; these competitors are not as dangerous to your marketing in the Middle East as much as the not-so-obvious ones. Not knowing your hidden competitors puts your marketing in the Middle East plan at risk of failure. In conclusion, before you kick off your marketing in the Middle East campaign, you need to know all your competitors the obvious as well as the not so obvious ones.

1. Before Marketing in the Middle East: Find Out Everything You Can About the Competition:

Marketing in the Middle East is the lifeline of your business, as long as you are in business you will always be marketing. An important part of marketing in the Middle East is to always keep open eyes on your competitors. Do not get blindsided; pay attention to anything your competitors do. As a matter of fact, part of your marketing in the Middle East plan should include an intelligence file on each and every one of your competitors that is regularly updated. There is a good chance to know your competitors better by actually becoming one of their customers. For example, if your business is selling a product, you can buy the competitors’ products and use them to see how well they are. In case your business is service-oriented you can talk to your competitors’ customers and get to know what they like about the service, what they dislike, etc.

1. Before Marketing in the Middle East: Develop Relationships with Your competitors:

You know the saying “Make your friends close and your enemies closer”? This is very true when it gets to marketing in the Middle East. You do not want to alginate your competitors, as there will come a time when you would need their help and it is important to know that you will get a “Yes” when you ask for it. You can start by joining industry and business networking associations and get to know the people who own and work for competing companies as individuals. Another good plan B when marketing in the Middle East is to give your competitors a piece of the pie. For example, if your business gets a huge deal and your production capacity cannot meet the deadline, you can consider having one of your competitor take part of the deal. This way, you get to have your competitors on your side and you get to meet your deadline.

1. Before Marketing in the Middle East: Let Your competitors Make You Stronger:

If you find yourself beaten by your competitors, get to know what gave them an advantage over you and work on improving yourself. However, when you are marketing in the Middle East, the last thing you need is to simply copy everything your competitors do, take their best ideas, test them for effectiveness and improve them. If you decided to go along in doing the same thing your competitors’ are doing, you need to do it with your own personal touch. Marketing in the Middle East requires that you always have a personal touch on your business in order to distinguish it from other competing products/services.

1. Before Marketing in the Middle East: Resist the Urge to Compete on Price:

It is crucial when it comes to marketing in the Middle East, to avoid the urge to compete on price, always remember no matter how much low you price your services/products; there is always someone else who could offer a lower price. When it comes to marketing in the Middle East, the worst way to compete with your competitors by lowering the price.

1. Before Marketing in the Middle East: Be Prepared for Competition to Play Dirty:

When marketing in the Middle East, always bear in mind that there are always people who think that the best way to build their companies is by tearing others down or by cheating somehow. Not all businesses out there are willing to play it fair and clean, so be prepared for these people as you place your plan for marketing in the Middle East.

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