Internet Marketing in Egypt , Does it worth doing it ?

Hi ,

First let me teach what is meant by Internet Marketing

Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people.

Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights.

There is a difference between Internet Marketing and E-commerce

e-Commerce, (EC), or eCommerce, is a shortened IT term for Electric Commerce. E-Commerce is the conducting of business communication and transactions over computer networks and through individual computers linked to the Word Wide Web. Strictly defined, eCommerce is the buying and selling of goods and services, and the transfer of funds, through digital communications.

It is also true to say, however, that eCommerce also includes all inter-company and intra-company functions (such as sales, marketing, accounts, logistics, manufacturing, and negotiation) that enable commerce and use electronic mail, EDI (Electronic Data Interchange), file transfer, digital fax, video conferencing, workflow, or interaction with a remote computer.

e-Commerce also includes buying and selling over the World-Wide Web and the Internet, electronic funds transfer, smart cards, digital cash, and all other methods of completing business transactions over digital networks.

That`s Why we talk about internet marketing
it`s about the implementation not about the theory
The road to make money

So Why Internet marketing rather than offline marketing ?

• Email marketing is low cost, efficient, instant and effective means of generating customers. Snail mail is slow, generally more expensive and is losing some of its efficacy with the influx of TV and Internet.

• The target audience is global in the case of web marketing with the Internet shrinking the world. The radius of offline marketing is limited by physical, political and time barriers.

• Web customers are looking for a product or service similar to yours – The beauty of being an online business is that people log on to look for a service or product that you can offer. Whereas, offline businesses have to rely more on push marketing than the pull effect.

the next question here , is it viable for all kind of business the same way ?

NOOOOOOO , Some business like realestate cannot sell fully automatic through the internet , Byt they collect leads for their prospects online a low cost way , so they get the data base and contact their subscribers then they you make sales from the online leads , and make alot of money to

So you may not be capable of selling online but at least at can facilitate your marketing efforts .

Final Question here , do you see it`s the right decision to do internet marketing in Egypt ?
Especially during the rescission ?

You Read this article and answer it your self .

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